25th Anniversary of ALD Automotive: the keys to its success

ALD 25 years established as one of the leading companies in the sector both in Spain and internationally. Customer service is a priority.25th Anniversary of ALD Automotive: the keys to its success

A quarter century has passed since DB-Credit, a bank consumer credit Deutsche Bank decided create a leasing company to strengthen its relations with dealers. At that time he was known as DB-Carplan. In 2001, the group Societe Generale He bought the company and renamed ALD Automotive, as we know it today.

Over the years, the company was growing and consolidating. Hertz Lease in 2003 became part of the company; one year after the first agreement was reached in indirect channels with Ford Automotive Business Partner; Y in 2014 already he had a fleet of one million vehicles.

Since its inception in 1992, ALD Automotive has worked for make available to companies a vehicle adapted to your needs and performance that optimize the use of the fleet and increase road safety for drivers.

Your cover letter is based on providing a personalized service to each customer along with the latest technological advances. And for that, he has been throwing new business divisions as it has been evolving market and changing customer needs. In 2015, following the acquisition of Goldcar, he presented CarFlex, Flexible service more personalized rental which allows customers to increase or decrease the number of vehicles according to specific business needs.

Also in 2016 ALD Automotive has established itself as one of the leading providers of enterprise mobility, both large companies and SMEs, through the purchase of Pancours Group.

Nowadays ALD Automotive is the company’s leasing and fleet management leader in Europe in geographical distribution and it ranks second internationally.

personalized attention

Quality customer service is their hallmark. ALD Automotive works every day to ensure the best service to customers and drivers renting. Thus, he advises them on what best fits their current needs and makes available a personalized attention 24 hours 7 days a week to respond to circumstances that appear at any time and place. This feature is possible thanks to the professionalism of its 400 employees at its offices in Madrid, Barcelona, ​​Seville, Valencia and Vizcaya.

All that effort was rewarded last year by being awarded the Award for Customer Service of the Year, prestigious European recognition awarded by Sotto Tempo consultants. As Peter tells Malla, CEO of ALD Automotive, “We are a group of people who have been working here, we’ve been through the crisis relatively well, we could stay, we have not suffered a lot many years. And that’s a sign of identity of the company. “

Growing

25 years ago, the volume of leasing vehicle fleet in Spain was 15,498 units, according to the Spanish Association of Vehicle Renting (AER). Today, the fleet is around half a million vehicles. ALD Automotive has much to do. It has a living fleet of 65,000 vehicles, distributed between renting and fleet management, and 7,000 customers, that the company aims to meet. For that, makes constant revisions and track to meet and analyze the opinion both drivers and companies. So, knows every action taken on a vehicle of a fleet and customer sends a detailed report.