Tata Motors has used the Geneva Motor Show to unveil the racemo a car that also premiered his submarca Tamo.
It’s about a sports coupe which combines Italian design, Indian ingenuity and a lot of technological innovation. In fact, the Indian firm boasts that Tamo is racemo first car ‘phygital’. This concept, conjunction of ‘physical’ and ‘digital’ refers to that which belongs to the digital world and the physical world at the same time. And, of course, Tata Motors has taken the technology section seriously: the car includes systems permanently connected to the cloud, geospatial mapping and an elaborate interface to optimize the human-machine communication.
But also the car will be available, this time in digital format on the Car racing game Forza Horizon 3. Circuit will be the version that the company plans to launch later under the name racemo +. And it will be the first Indian car to appear in this series of games.
‘We launched our submarca Tamo as a way to approach new technologies, “explains Guenter Butschek, chief executive of Tata Motors. The racemo is the first release of Tamo, and our unexpected leap into the future, “he adds.
‘From the style and design to the experience and technology, the racemo is an extension of the client’s personality, part of its digital ecosystem, and break the ice with a radical new presence arouse interest in the brand ‘, also indicated Butschek.
The racemo was designed in the design studio Turin Tata Motors, and built a multimaterial structure sandwiched patented under the name Moflex, a technology that provides a greater freedom in the design of body. It is a technology that has never before been used in passenger cars.
In terms of performance, the racemo is equipped with a turbocharged petrol engine of 1.2 liter three-cylinder It is generating a power 190 hp and a torque of 21.4 mkg. Joined a automated manual transmission with steering wheel paddles six-speed, this engine allows the car to reach 60 mph (96 km / h) from a standing start in less than six seconds.
Although Tata has not given an exact date for the launch, it is expected that a sample unit production model at the Auto Expo India 2018 is exposed.
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