The launch of the new Giulia marks the beginning of a new stage Alfa Romeo. Therefore, the company has launched an advertising campaign for which you have all who own or have owned an Alfa Romeo.
In the first phase of the campaign, which began on June 7, the Italian firm He has been calling on all those who considered part of the Alfa Romeo family through the media. Asked to make contact with the brand via telephone or corporate website.
The second phase began on June 9, when the brand revealed that the appeal is not related to quality or safety issues, but with the announcement of the arrival of the new Alfa Romeo Giulia. The intention of the company is given the opportunity to customers, owners and former owners of know and try their new model.
To this end, it has organized a series of events in Madrid, as a exhibition of classic jewelry Alfa Romeo 18 and 19 June; a test new model in the Jarama 20, 21, 22 June; a win a trip to Milan to visit the Central Museum of the brand and assignment of a Giulia during a weekend.
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